Moonshine Rod was already doing extremely well online, but we felt as if we can push the brand further and help scale the advertising spend. Their main goal was to increase the Facebook ad spend, sitting at $8,000 per month, whilst maintaining a profitable cost per acquision figure. We increased their ad spend from $8k to $12kp/m whilst achieving a 6-9 xROAS.
Moonshine Rod was already doing extremely well online, but we felt as if we can push the brand further and help scale the advertising spend. Having spoken to Nick, they had issues with increasing their Facebook ad spend. ROAS would tank. CPAs skyrocket and CPC would increase by 10-folds etc…
After delivering on results like a 6-9 ROAS, we now are focused on maintaining the ROAS and CPA figures, to eventually scale the ad-spend past $12K/pm to our next goal of $22K/pm. Google ads will also be factored in and more time will be spent on that platform, to eventually have 2 streams of super efficient and profitable results.
