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Boiler Choice

Boiler Choice is an online boiler purchasing and installation website. In 14 months we got an 11,133% increase in organic traffic and 1,236X increase in traffic value.


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  • 11,133% increase in organic traffic
  • 1,236 X increase in traffic value
  • Added 132 referring domains
  • 14 out of 25 of the target keywords on the first page of Google
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Overview

Boiler Choice is an online boiler purchasing and installation website. We started working on Boiler Choice after the SEO success we had with the founder’s first business. 

One of the first things we did was migrate the site over to WordPress as it was built on a lot of different code, which was making it hard for crawlers to render the site properly. We then established multiple pages for the primary keywords which we were targeting, created GMB profiles, began link building, citation building, and regular content ideation and creation. Which has now cemented them in top-ranking GMB positions in numerous regions as well as in first position for highly competitive organic SERP terms.

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